About Dan

“A master’s grasp on the importance of data to businesses in the 21st century” – Tim Ashby, 2013

“Dan was essential to building the foundation of the Marketing Science line of business and it would not be where it is today without his contributions” – Shaina Boone, 2014

“A gracious supervisor, a careful instructor, and is able to guide via humor when deadlines are looming” – Joseph Carrabis, 2011

A proven digital marketing analytics leader with experience in a wide variety of the world’s largest websites and web properties.

  • Deep experience optimizing digital marketing and eCommerce properties
  • Able to harmonize both quantitative analytics and qualitative marketing research
  • A demonstrated track record of crafting multi-channel programs and building teams
  • Expertise in all digital channels

Technical experience spanning virtually every major digital marketing and analytics offering including:

  • Marketing mix and attribution modeling
  • Web analytics tools including Google Analytics and Adobe Analytics (Omniture SiteCatalyst)
  • Multivariate testing, personalization and marketing automation
  • Data warehousing analysis tools such as Tableau
  • Social media monitoring
  • SEO and SEM

and many more.

Certified Information Privacy Professional/US (CIPP/US) from the International Association of Privacy Professionals (IAPP), 2014 and a instructor for the University of British Columbia Digital Analytics Award of Achievement.

Check out  LinkedIn for more details!